Marketing & PR for Startup and Growing Fintech Companies

Reaching the right decision makers in the fintech sector can be challenging – and expensive. Today’s buying cycle demands that you go beyond features and functions to become truly relevant in your industry. That means demonstrating and proving your expertise, value and ability to help clients overcome challenges and achieve their desired business results.

Our proven marketing and PR strategies, industry knowledge, and digital tools ensure you to reach and engage C-level and other senior executives who make strategic, enterprise purchase decisions. We focus on proving your deep understanding of industry challenges, your unmatched expertise as a thought leader, and your solution’s unique ability to solve problems and deliver ROI.

Branding, Messaging & Strategy

Seize a powerful market position in your niche fintech marketplace with a captivating brand, targeted messages, and an authentic story that moves audiences and builds trust. We’ll even put you on the right path with a winning strategy and plan for your overall marketing or your new product/service launch. All of this while maximizing the quality and impact of all your marketing and PR programs.

  • Logo & Company Brand
  • Competitive Analysis & Positioning
  • Key Messages & Selling Points
  • Unique Value Propositions
  • Brand Voice & Archetype
  • Marketing Strategy/Plan
  • Development
  • Product/Service Launch Strategy

Content Marketing

We help growing fintech companies communicate their unique value and expertise with relevant, insightful thought leadership content. Our professional, SEO-driven copywriting and design services enable you to attract and engage clearly-defined audiences, and drive profitable actions through:

  • Blog Posts & Articles
  • Videos and Animated Slideshows
  • Infographics
  • Case Studies
  • How-To Guides, Tipsheets & eBooks
  • White Papers

We’ll also take care of all your marketing collateral needs – from brochures and factsheets to sales presentations.

Websites & Digital Marketing

We can help your business effectively compete online, grow followers on social channels, generate leads and convert them into loyal clients. Our digital marketing services are designed to optimize the content, relevancy and performance of your website and online presence to drive the right people to your business.

  • New Websites, Optimizations & Overhauls
  • Online & Social Media Advertising
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Email Marketing Campaigns

Public Relations

We have 25 years of experience helping fintech companies gain validation and mind share among decision makers in banking, financial services and insurance (BFSI). We’ll help you build relationships with the right journalists and analysts, increase coverage and exposure on industry news sites and analyst research reports, and consistently demonstrate your authority, expertise and innovation as a leading technology provider.

  • Press Outreach, Pitching & Relationship Management
  • Press Release Writing & Distribution
  • Bylined Guest Article & Blog Placement
  • Analyst Relations
  • Spokesperson Media Training & Interview Preparation
  • Integrated Social Media & Event Management