There was a time when independent fintech consultants could get away with just having a LinkedIn profile to establish an online presence. But things have changed. Having a website will help you stand out from the crowd, demonstrate your expertise, and raise your perceived value as well as your compensation.
Still have just a Facebook page for your company BUT no website? Or an old website that’s NOT mobile responsive? If so, you’re very likely missing out on new customers. Here’s why.
Data aggregators run the world of local search. They supply information to major search engines like Google, which means that having accurate business listing info on data aggregators ensures all is right on Google.
Search Engine Optimization, or SEO, is one of those terms business owners find a little scary, puzzling or both. In short, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will place you at the top of the search results page.
The whole point of having an online presence is to entice customers into your business so you can convert them to paying customers rather than just browsers online. As a business, how likely is it that potential customers will find you and come through your door?