Impressions matter in any industry, and especially in the crowded and fastidious financial technology (fintech) space. There was a time when independent fintech consultants could get away with just having a LinkedIn profile to establish an online presence. But things...
Still have just a Facebook page for your company BUT no website? Or an old website that’s NOT mobile responsive? If so, you’re very likely missing out on new customers. Two out of 3 consumers search for a business online before making a purchase, and 80% search on...
Data aggregators run the world of local search. They supply information to major search engines like Google, which means that having accurate business listing info on data aggregators ensures all is right on Google. These aggregators have built massive business...
Search Engine Optimization, or SEO, is one of those terms business owners find a little scary, puzzling or both. In short, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will place you at the...
The whole point of having an online presence is to entice customers into your business so you can convert them to paying customers rather than just browsers online. As a business, how likely is it that potential customers will find you and come through your door? For...
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